You searched for: "*"

The results has been filter on Authors containing Richard Dodson.
ANA has found 1 results for you, in 125 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

To fuse or not to fuse?

The aim of the paper is to provide guidelines for the non-technical media practitioner. It will argue that while the principles of fusion are sound they do not provide a catchall solution and caution should be exerted in using it as a general media...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Richard Dodson, Sheila Byfield
August 1, 1999
×

Citation

Dodson and Byfield (1999a, August 01). To fuse or not to fuse?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/to-fuse-or-not-to-fuse-